Adidas made official the purchase of Runtastic, a popular suite of sports applications for mobile devices.
The popular company Adidas apparel and accessories announces the acquisition of a major sports applications of the moment. Runtastic The concrete figures of the transaction were not disclosed by either party at the moment, but seems to be an agreement very beneficial for both parties.
Since Runtastic say they are very happy about the closing of this transaction, which will allow them to take your application to the next level thanks to the probable integration with other products of Adidas and, above all, thanks to the commercial and financial push that involves having behind to a company like Adidas.
Buying Runtastic could be key to the future of Adidas in this sector
For its part, Adidas also show great interest in this new acquisition, it allows them to enter an increasingly populated sector and with endless possibilities. And that technology is increasingly integrated in a more intimate way with sport and health through wearables and other series of products, so a software as developed by Runtastic and brief experience of the company in developing wearables can be helpful to undertake this journey in the best way possible.
The purchase of Runtastic is not trivial. This is a company that offers a broad suite of sports applications ranging from classic exercises like running or biking up squats, pushups or crunches. A September juicy to expand in this sector and, above all, to achieve some more traction in its confrontation with Nike, which has applications like Nike + Running, Nike and Nike + Training Football Club, all of great success in the major app stores, unlike miCoach, developed by Adidas-.