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AMD's sub-$200 gaming video cards launch in early August

Written by Jon Fingas

AMD said that the Radeon RX 480 would be followed up by lower-cost models this summer, and it’s acting on that promise in a timely fashion. Both the RX 470 and RX 460 (not pictured above) are now slated to arrive on August 4th and August 8th respectively. While AMD hasn’t outlined the specific pricing, these newer boards should cost significantly less than the $199 RX 480 — the RX 460 should sit closer to the coveted $100 mark.

The imminent launch is also shedding some light on details of the cards themselves. The RX 470 may not be VR-friendly like its more advanced sibling, but it’s surprisingly close. You can expect up to 4.9 teraflops of computing power (versus 5.8 for the RX 480), and you’re still getting 4GB of RAM on a healthy 256-bit memory interface. Think of it as the “good enough” card — you can play many new games at 60 frames per second, just at 1080p instead of 1440p.

The RX 460, meanwhile, is really a budget counterpart to last year’s Radeon R9 Nano. It’s much less powerful than the other RX cards (just 2.2 teraflops) and starts with 2GB of RAM on a 128-bit interface, but it’s also far smaller and more power-efficient — it uses less than 75W. The desktop card is ostensibly aimed at eSports gamers who only need brisk frame rates in titles like Overwatch or Rocket League, but it’s also built for small form factor desktops and even laptops.

Both cards help fill out an AMD strategy that’s very different than in past years. Rather than take NVIDIA head-on in the graphics arena, it’s trying to carve out a niche by offering a lot of bang for the buck. This is partly dictated by its own limitations (NVIDIA has generally led the high end for a while), but it could pay off if it gives AMD a relatively uncontested audience. Mind you, NVIDIA’s newer graphics technology is becoming increasingly affordable — it’s entirely possible that the green team will encroach on AMD’s turf.

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Jon Fingas

9 Comments

  • No, $100! As Bard said, $200 is where the RX 480 sits. Nothing official yet, but I wouldn’t be surprised if the RX 460 and RX 470 sit around $109 and $149 respectively (that’s where AMD’s existing budget cards have been). If you can play at least some modern games smoothly for $109, that’ll be a good bargain for an entry-level system.

  • Funny thing is that the market doesn’t work that way. Gamers don’t skimp out on GPUs and generally don’t look at low end cards. Most of the gamers who planned to upgrading have already purchased higher end Nvidia cards. Or opting for last generation high performance GPU cards now the price have been cut. Many of them are moving to 1080p at 120hz/ 144hz. Or 2K/4K > 60fps minimum. $100 GPU cards generally will go into pre-assembled PCs for every day users.

  • If the 460 comes out at the $100 mark and is able to put out 60 frames on something as popular as overwatch, they will not just dominate, but purely own that range’s market, and I’m all for it.

  • and you do know the vast majority of Nv cards also passed spec for power by overload on one or both rails or slot, and in some cases MASSIVELY. So yes AMD should have done better testing, and yes they should have “tuned” the power circuitry better, however, do nto put full blame on them when maybe just maybe you had a severely “underpowered system” in regard to proper voltage phases/power supply for the motherboard as well.
    The simple fact/truth is, a 6pin PCI-E and 8pin PCI-E the only difference is with 8pin it has 2 extra ground wires number 1, number 2 is “uprated” for 150w+ instead of 75w to max of 150w.
    Folks blow many things out of proportion, and PCI-SIG PASSED the RX480 so therefore “met” their authority otherwise it would not have been on market, it sux it turned out way it did, but it did give AMD chance to rectify quite fast I might add the “problem” I have a feeling it is because of the new “chip” they using for the Vreg, it is new, never used before and a first for them, so considering the size of company and how many they have for graphics division, likely was a “bug” that they are now working heavily on, so the problem will not be there forever.
    And just because I can, I trust AMD Quality far more then their main competitor which is Nvidia(graphics wise) if you look back at the 8000-9000-200-400 series of theirs, the vast majority were using far underspec components and many consumers had cards/motherboard die far sooner then they should have in the tune of MILLIONS that they knew full well their quality was poor, but they sold anyways and rarely warranty supported them.
    again, it sucks, sorry to hear this if true, but, usually individuals also not have system proper set(not clean driver install) or underspec for components etc that actually causes the issue, cause every review site out there once AMD released the new driver with compatibility mode stated it prevents going over X watts pure and simple as that, so if it was unstable, there probably was underlying other issue you may not know about or were unable to deduce 🙂

  • Hopefully the 460 and 470 won’t be absolute trash like the 480 reference card. The out of spec power draw issues caused it to be completely unstable on my mini-itx/AMD system, even with “compatibility mode”.

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