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Nubia's 'bezel-less' Z11 smartphone launches worldwide

Written by Jon Fingas

You probably still don’t know a lot about the Nubia smartphone brand if you live outside of China, but the company is bent on changing that: it’s launching its latest flagship, the Z11, worldwide. The phone touts a “bezel-less” design with a 81 percent screen-to-body ratio, which both gives it a seamless effect and makes its 5.5-inch, 1080p display easier to manage in your hand. Nubia is definitely playing up the looks — it’s offering a posh black gold version (above) on top of more pedestrian gray and silver variants.

Gallery: Nubia Z11 | 13 Photos

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Not that it’s all surface and no substance. The Z11 carries a Snapdragon 820 processor, 64GB of expandable storage, a rear fingerprint reader and 4GB of RAM in standard trim. The black gold model jumps to a hefty 6GB of RAM to please serious multitaskers. And whichever model you get, photography is one of the big selling points. Nubia vows that that the 16-megapixel rear camera’s f/2.0 aperture and mix of hardware and software image stabilization will produce “DSLR-like” images, including 72-second handheld exposures if you’re determined to get a dramatic star field shot. The 8-megapixel front cam isn’t quite so impressive, but its large pixels and “smart light compensation” should deliver solid selfies.

All variants of the Z11 will be available starting in September, at EUR499 (about $557) for the standard phone and EUR599 ($668) for black gold. Despite the Euro-only pricing so far, this is very much a worldwide launch: Nubia plans to sell the device in the UK and US as well as parts of Europe, Asia (including India), Argentina and Mexico. It’s tempting, although we’d definitely do some comparison shopping first. The OnePlus 3 could get you nearly all the performance for $399, and Google is prepping a pair of phones that may deliver lots of bang for the buck.

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About the author

Jon Fingas


  • Will they promise to match’s the Nexus’ over the carrier (OTC) Monthly Security Patches For 3 Years And Major OTAs For 2 Years From Release? If not then no amount of bells and whistles, stylish designs, or price cuts is worth it to me. I’m tired of giving phone manufactures my money and getting no/little after purchase support.

  • Just to name a few: The Axon 7, HTC 10, Galaxy S7, Note 7, Nexus 5x, Nexus 6P, BlackBerry Priv and OnePlus 3 don’t look like iphones. Unless Apple has a patent on glass and metal.

  • Yes, unless you have your eyes are literally glued to the phone you won’t see a significant difference from a 2k display. Apple hasn’t found a reason to upgrade beyond that for it’s phones. Well at least for now anyway.

  • Samsung phones have had razor slim bezels for a while now with an option to quickly pin the screen before handing it off. It’s a great feature and makes sure they stay on the screen that you intended. Maybe they will add a similar feature.

  • I do not understand the appeal of this design. The biggest issue I have is handing my phone to other people when I’m trying to show them something. They have no idea where to grab it and ultimately their finger does something to what’s on screen and I have to take it back from them to recover, rinse lather repeat etc. Very frustrating. Give me just a little something on the sides to hold onto, like a tablet.

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